An agency with lots of well-priced listings will have lots of buyers. The more buyers that contact your agent, the more likely the agent will be able to sort through and identify the right buyer for your property. The more buyers your agent attracts, the more likely there will be competition for your property. An agent with lots of listings and lots of buyers on the books won’t need any money to find the right buyer for your property.
The right buyers are merely a phone call away. This provides you with an instant stress free sale at a high price. When you think of marketing a property, it is natural to want as many prospective buyers inspecting your property as possible. In the end you will only sell your property once.
Who should you sell to? The ‘right buyer’. What is a ‘right buyer’? A ‘right buyer’ is someone who is prepared to and capable of paying more for your property than any other buyer in the market place. If your marketing strategy attracts too many buyers, your quoted price may be too low. If you attract too few buyers, your quoted price is probably too high.
Agents have 2 fundamental steps to achieving a sale for your property: Firstly, they must find interested buyers and secondly, they must negotiate the best possible price from each buyer. The marketing strategy finds the buyers and the sales team negotiates the best possible price to establish the right buyer.